How to Use Real Estate Video Marketing to Sell More Property?
How to Use Real Estate Video Marketing to Sell More Property?
Buyers do not easily trust real estate photos, and they are not to blame either. Many people have complained that a ‘luxurious two-bedroom apartment’ turned out to be a shoebox when they went to see it. It’s a well-known fact that real-estate pictures aren’t always accurate, and buyers are well aware of this.
On the flip side, sometimes your property could be so sprawling and plush that mere photos wouldn’t do justice to its appeal. You’d have to have some amazing video footage too to showcase every aspect of the land and the neighborhood to reel more buyers in.
Below, we have listed the various ways to use real estate video marketing to sell more property!
- Cold outreach videos: Sending video introductions is unusual but grabs attention and allows you to build rapport and trust. You will be a fresh face in the inbox of the buyers and they will certainly be intrigued, especially if you pack your videos with powerful facts and real-time analytics.
- Social media videos: Post real estate videos on social media platforms to attract your target audience who have just started looking out for a property. Most social media platforms, including Instagram and LinkedIn, organically boost video content. You can post videos of new listings, properties just sold, etc. Pinterest can also come in handy in your pursuit of selling properties as most prospective buyers scroll their Pinterest feed to get ideas about the kind of place they’re looking for.
- Customer testimonial videos: Ask your satisfied customers to record short customer testimonial videos explaining how you helped them get the property of their dreams. Most buyers turn to testimonials (especially video ones) and their family and friends to scout authentic, efficient sellers.
- Warm follow-up videos: Email follow-ups often leave no significant impact on the intended recipient, even if they’re designed to appeal instantly. If you’re experiencing this too, video follow-ups could be your saving grace. Users appreciate your efforts to produce targeted videos and perceive them as high value, leading to valuable and strong relationships. Videos also have a higher retention rate than any other form of communication, and this could benefit you.
- Neighborhood video tours: As a seller, you’d know just how important a consideration the neighborhood is in the decision of buying a property. Some properties aren’t very mesmerizing in themselves, but their only USP is being located in a highly sought-after, posh neighborhood. Video marketing is the perfect tool to capture such neighborhoods and give prospective buyers a glimpse into what their life could be like.
- Property video tours: Offer your prospects a video tour of the property on the listing page. You can also record personal tours that take a closer look at the property and explain the significance of each facility and area. It will help you retain and communicate with your clients better.
About Premier Realty Services
Premier Realty Services offers varied realty services, including luxury real estate photography, virtual staging, sign storage and placement, 3D tours, sign printing, and real estate video services. Our clients choose us for our dependable and quality assistance. All they have to do is tell us what they need, when they need it, and where — we will take care of the rest.
For more information about real estate drone videography in Houston, call 281.800.4898 or write to help@prstx.com.
